Fresh Fruit for Rotting Vegetables

To understand what a logo is meant to do, we first must know what a logo is. A logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colours, fonts, and images usually are different from others in a similar market. Logos are also used to identify organisations and other non-commercial entities.

Fresh Fruit is a new brand of laptop and messenger bags.  These concepts were designed, in part, for use in a presentation of the brand to Apple, Inc in an effort to carry the product assortment in their retail stores.

All great logos should work in black only, without the need for colour. This is a point that’s missed on so many logos I see nowadays.

More than Semantics

When I first started out, I branded myself as a freelance designer.  Freelancing is a great way to start out, but if you’re just doing it to cover the basic needs, you’ll be scrambling forever to keep up. There are options though — and I thought I found the perfect solution.  Today I brand myself as a graphic designer and design consultant, as opposed to freelance graphic designer, and while I can’t be sure if it makes any difference, all my clients since the change have been very happy with what I’m producing.  It seems to have cut down on a particular type of client, the one who seems more than willing to hire you for your expertise, even though they believe their knowledge of good design to be far superior.

 

Check it: Freelancing is For Suckers

Winter

Winter solitude by Matsuo Basho

Winter solitude–
in a world of one color
the sound of wind.

Winter Landscape by John Berryman

The three men coming down the winter hill
In brown, with tall poles and a pack of hounds
At heel, through the arrangement of the trees,
Past the five figures at the burning straw,
Returning cold and silent to their town,   

Returning to the drifted snow, the rink
Lively with children, to the older men,
The long companions they can never reach,
The blue light, men with ladders, by the church
The sledge and shadow in the twilit street,

Are not aware that in the sandy time
To come, the evil waste of history
Outstretched, they will be seen upon the brow
Of that same hill: when all their company
Will have been irrecoverably lost,

These men, this particular three in brown
Witnessed by birds will keep the scene and say
By their configuration with the trees,
The small bridge, the red houses and the fire,
What place, what time, what morning occasion

Sent them into the wood, a pack of hounds
At heel and the tall poles upon their shoulders,
Thence to return as now we see them and
Ankle-deep in snow down the winter hill
Descend, while three birds watch and the fourth flies.