JIM McPHERSON

More than Semantics

In about nothing on December 16, 2008 at 10:03 am

When I first started out, I branded myself as a freelance designer.  Freelancing is a great way to start out, but if you’re just doing it to cover the basic needs, you’ll be scrambling forever to keep up. There are options though — and I thought I found the perfect solution.  Today I brand myself as a graphic designer and design consultant, as opposed to freelance graphic designer, and while I can’t be sure if it makes any difference, all my clients since the change have been very happy with what I’m producing.  It seems to have cut down on a particular type of client, the one who seems more than willing to hire you for your expertise, even though they believe their knowledge of good design to be far superior.

 

Check it: Freelancing is For Suckers

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