What follows is a brief rundown of what a client can expect when working with me on a logo design. It’s often of benefit for prospective clients to have an overview of my methods before deciding to work with me, and here, I’ve split the logo design process into a number of sections, giving you a look at how clients and I work together.
The design brief
This is of great importance. A solid logo design brief ensures that no time is wasted, and that you receive targeted logo options as soon as possible. The logo brief also helps me focus my attention on the areas that best serve your business, making you much happier with the final result.
Research and brainstorming
I take the information you’ve given me, and begin the second stage. What do I take into consideration? Your competition, trends in the market, what sets you apart, your history, your future, your current brand, and the one you aspire to.
Sketching
Many people don’t realise the importance of sketching when you want to achieve a great logo design. I talk quite frequently about the importance of sketching where logo design is concerned. This method is also used throughout many other design projects, including web design.
Prototype design
I normally create two logo design variations, based upon the researched ideas. Many design companies offer four, five or more different options, but this is something I would only consider in very special circumstances. Such circumstances might include where the final idea for the logo has already been focused upon in your design brief, and you want to see a number of slight variations / tweaks.
Send and review
You’ll receive a PDF file, normally showing two fairly polished logo options (depending on your requirements). Each will include a short reasoning behind why I know they’ll work for your business.
Finishing touches / revisions
Following your review, I’ll then either finalise the logo design that’s on the table or make any revisions you’ve outlined. My main aim is to create a corporate identity that works for you, works for your business, and works for many years to come.
File creation and supply
Once the logo has been finalised, I create your artwork and send via email.
Primarily, I provide vector artwork. Vector files (mainly used for printed projects) can be scaled to any size without losing quality, unlike a raster file (mainly used online), which becomes pixelated when enlarged.
I will supply you with a selection of file types, for use in both print work, and online. If you have any specific file sizes needed e.g. 200 pixels in width for use on your website, that’s no problem at all. I can also provide a reversed option, for use on black / dark backgrounds. File types I’m happy to provide include:
- .eps
- .ai
- .jpg
- .gif
- .png
- .psd
- .tif
If you have any special requirements, just let me know and I’ll do all I can to accommodate you.